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	<title>Tochka &#187; phpAdds</title>
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		<title>OpenX &#8211; Take control of your online advertising</title>
		<link>http://tochka.co.uk/2008/12/openx-take-control-of-your-online-advertising.html</link>
		<comments>http://tochka.co.uk/2008/12/openx-take-control-of-your-online-advertising.html#comments</comments>
		<pubDate>Mon, 29 Dec 2008 14:00:27 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[PHP]]></category>
		<category><![CDATA[Web Applications]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Open Source]]></category>
		<category><![CDATA[openX]]></category>
		<category><![CDATA[phpAdds]]></category>

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		<description><![CDATA[OpenX is a popular free ad server used to manage the advertising on over 100,000 websites in more than 100 countries around the world. Use OpenX to take control of the advertising on your sites. In a market dominated by &#8230; <a href="http://tochka.co.uk/2008/12/openx-take-control-of-your-online-advertising.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>OpenX is a popular free ad server used to manage the advertising on over 100,000 websites in more than 100 countries around the world. Use OpenX to take control of the advertising on your sites.<span id="more-136"></span></p>
<p>In a market dominated by big advertisers and huge networks, life as a publisher can be tough. Well, OpenX is here to help. We’re an open source advertising community dedicated to helping publishers make more money. Tens of thousands of people around the world have turned to our free ad serving software. With OpenX you&#8217;re free to choose banners, campaigns and terms that suit you. And our highly sophisticated tracking system means you can gather statistics and optimise campaigns, all from the same simple interface. The result of this flexibility and reporting means that with OpenX, you can take complete control of your advertising.</p>
<h2>Features:</h2>
<p><strong>Build on your AdSense revenue</strong></p>
<ul>
<li>Try new ad networks quickly and easily</li>
<li>Deliver direct ad sales reliably</li>
<li>Rotate banners on your site</li>
<li>Compare the performance of different ads and networks</li>
</ul>
<p><strong>Powerful, flexible ad serving for professionals</strong></p>
<ul>
<li>Meet all your advertisers’ needs</li>
<li>Optimise ad revenue using rich targeting options</li>
<li>Manage all your websites from one place</li>
<li>Integrate with other applications</li>
</ul>
<p><strong>Customizable, scalable ad network platform</strong></p>
<ul>
<li>Run affiliate, advertiser and publisher networks</li>
<li>Scale to billions of ads each month</li>
<li>Customize the ad server to suit your needs</li>
<li>Control your technology costs</li>
</ul>
<p> </p>
<p><strong>Comprehensive, flexible ad targeting and delivery options</strong></p>
<div id="title_Professional_trafficking_for_professional_publishers_">
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<ul>
<li>Target on visitor geography, keyword, website location</li>
<li>Target on customer database fields</li>
<li>Companion positioning</li>
<li>Advanced targeting and optimization techniques</li>
</ul>
<p><strong>Manage direct ad sales</strong></p>
<ul>
<li>Book impression and click targets</li>
<li>Deliver evenly over campaign lifetime</li>
<li>Give advertisers direct access to reports</li>
</ul>
<p><strong>Monitor the performance of your ad space</strong></p>
<ul>
<li>Track and compare the performance of campaigns and creatives</li>
<li>Monitor the performance of different parts of your websites</li>
<li>Export data to Excel</li>
</ul>
<p><strong>Advanced trafficking features</strong></p>
<ul>
<li>Manage advertising across many websites</li>
<li>User management and activity auditing</li>
<li>Automate trafficking processes using the API</li>
</ul>
</div>
<p><strong>Links:</strong></p>
<ul>
<li>homepage: <a href="http://www.openx.org" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.openx.org?referer=');">http://www.openx.org</a></li>
<li>demo: <a href="http://www.openx.org/ad-server/demo" onclick="pageTracker._trackPageview('/outgoing/www.openx.org/ad-server/demo?referer=');">http://www.openx.org/ad-server/demo</a></li>
<li>download: <a href="http://www.openx.org/ad-server/download" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.openx.org/ad-server/download?referer=');">http://www.openx.org/ad-server/download</a></li>
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